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Have you ever wondered why your beautiful and expensive festive silk saree and suits look diminished after a normal wash?...

In a world of trends changing overnight, we often fail to take care of the eco-friendly choices we make. Embracing...

In a world where fashion trends flicker like a candle in the wind, some things stay steady. Cotton—soft, breathable, and...

Let’s admit it — there’s nothing quite like the joy of slipping into a bright new Patiala or your go-to...

There’s a special kind of joy in unpacking your favorite cotton Patialas and kurtas at the start of summer. They’re...

Because nobody wants their favorite kurti to look 3 years old after 3 washes. Let’s talk laundry. You finally found...